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Why This Face Tanning Mist Sold 25,000 Units in Just 3 Weeks?

Right image is of a girl holding a tanning mist and left image is the tanning mist product

By now we’re used to you going gaga when we launch new products, but we were still totally blown away by the response to our latest tanning launch. In just 3 weeks, we sold 25,000 units of our new Antioxidant Face Tanning Micromist – which is no mean feat in a super-crowded tanning market. But something we were quietly confident about.

From the day we formulated our face tanner, we knew we were onto a winner. And that the unique blend of skincare benefits and the incorporation of Micromist Technology would make it a standout (and a sell-out). 

Why exactly is it so hype-worthy? Read on for the inside scoop. From the super-hydrating formula to its easy, streak-free application, here are all the reasons our Antioxidant Face Tanning Micromist made such a splash in just 3 weeks.


Before and After Image of Tanning Mist Application and Carla Dolier's Testimonial


Delivering a healthy dose of skincare benefits with your golden glow, our Antioxidant Face Tanning Micromist is like a vacation for your skin. With a potent Antioxidant Complex, the new-gen formula will leave you looking rejuvenated and feeling firm. While providing a plumping boost, care of a 93% increase in collagen production*! 

Another way it promotes youthful-looking skin? By hydrating like a dream with a super hydrator, Hyalurosmooth™. Acting like hyaluronic acid on steroids, this plant extract boosts hydration by 40% in just 30 minutes**, leaving your skin plump, smooth, and radiant. 

*based on in vitro testing conducted with vegetal extract.

**based on an instrumental test conducted with Cassia Seed extract


Benefits of using our tanning mist


The Micromist Technology in our face tanner allows for a fast, easy, and foolproof application. The lightweight and ultra-convenient formula can be spritzed on in a flash for an even delivery of bronzing ingredients that delivers a natural-looking, I-woke-up-like-this glow. The smaller molecules also supercharge the penetration of skin-loving ingredients for more effective tanning and a radiant and hydrated finish.

To apply, simply shake the bottle before spritzing your face and neck 3-5 times for an even coverage. Allow 30 seconds for it to absorb and then watch your luminous, hydrated glow develop over the next 6 hours. For best results, use the mist on dry skin and follow with moisturiser to lock in the hydrating actives.

Pro-tip: Treat yourself to our Bali Bae Self-Tan Set which features our new Micromist plus all your MUST-HAVE tanning essentials!


Before and After Image of Tanning Mist Application and Kirstenvo's Testimonial


It's suitable for ALL skin types

Our Antioxidant Face Tanning Micromist is suitable for all skin types – it doesn’t discriminate. It’s your glow-to whether you’re dry, oily or sensitive and, needless to say, its heroic hydrating qualities make it a perfect pairing for dry skin.

The mist is also suitable for oily skin – just be sure to apply it in an environment where you’re less likely to sweat so the tan can be absorbed fully. Or apply the product at night and wake up to amazingly hydrated, golden skin! 

It’s also safe for sensitive skin, but like any beauty product, we recommend patch testing to avoid possible reactions to new ingredients.

It offers an un-BALI-evable scentsory experience

We’re coconuts about getting results, but we also sweat the small stuff when formulating our products – like scent. When it comes to self-tan, we know the usual biscuity smell is a major bugbear. But don’t worry, you can leave your worries at the bathroom door because our tanning micromist smells like a tropical paradise in a bottle. With notes of Peach Coconut Water, Coconut Frangipani Flower and Vanilla Solar Accord, this exotic scent will drive you wild – in a good way.


Golden Crush Kit, a self-tan set


The media is on board

Besides flying off the shelves, our Antioxidant Face Tanning Micromist has been getting major props from the media. Elle France called it a "real success on TikTok" and Byrdie US named it one of the "best beauty launches." The Daily Mail also featured it as one of the "beauty micro tweaks that will take years off your look" while The Mirror dubbed it a “‘run, don’t walk’ kind of beauty product”. All these compliments have us blushing – which luckily looks extra cute with our newfound (faux) glow.


Before and After Image of Tanning Mist Application and Juliaxxxv's Testimonial


While we know we’ve made an amazing formula, we wouldn't be where we are without YOU. We're so grateful for the overwhelmingly positive response to the launch and want to extend a huge thank you to everyone who supported us. Your enthusiasm for our brand is what drives us to continue creating game-changing products. Thank you for being a part of our journey!

Bargain hunter? We’ve got more good news. Our Tanning Micromist also comes in a handy value bundle so you can save on your Coco & Eve faves. For a top-to-bottom glow, check out our Golden Crush Kit which also contains our best-selling Sunny Honey Bali Bronzing Foam.


Happy tanning, beauties!



Written By: Pip Jarvis 

Edited by: Iris


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PAYDAY SALE: Up to 50% OFF bestsellers! Why This Face Tanning Mist Sold 25,000 Units in Just 3 Weeks?
17 Mar, 2023

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