You wouldn’t use your body products on your hair, so why are you using your regular bath towel to dry your strands? The truth is, if you’re after smooth, frizz-free locks, cotton bath towels just don’t cut it! Which is why you’ll never find one in our Coco & Eve haircare range – but you will find miraculous microfibre.
From super-speedy drying to bouncier curls and unbelievable shine, there are countless reasons a microfiber towel is better for your hair. Not convinced? Read on for 7 of the main (or should we say mane?) benefits you’ll experience when you make the switch to microfiber.
1. They prevent damage
While OK for your bod, those cotton towels hanging in the bathroom really aren’t all that crash hot for your hair. This is mainly because they’re covered in lots of little loops that are the perfect size to snag your vulnerable damp strands – causing stretching, strain and unnecessary damage.
Microfibre towels, on the other hand, have a silky-smooth surface. This means you can squeeze, pat or gently rub your locks dry with much less risk friction, snagging and breakage.
2. You’ll halve your drying time
We’re ALL for a time saving beauty hack, and a microfibre towel will dry your strands SO much faster than cotton! Made of lots of tiny fibres, microfibre is a synthetic material that’s prized for being super absorbent and quick drying – and microfibre towels are ultra-lightweight, easy to wrap your hair in and even easier to wring out.
To speed up air drying, squeeze out excess moisture from your strands and wrap your hair in your towel (or our microfibre hair towel wrap) for around a half hour until almost dry. Or use before blow drying to dramatically reduce drying time – and minimise heat damage.
3. You’ll eliminate frizz
When rubbing or twisting your hair in a regular towel, snags aren’t the only concern. The friction from a cotton towel can rough up the cuticle for less-than-smooth results. A microfibre towel, on the other hand, will treat your hair with care to help prevent frizz from ruining your ‘do – and your day. Plus, you’ll spend less much less dough on frizz-fighting hair prods. And that’s a win-win in anyone’s books!
4. They boost your hair mask results
FACT: If you really want to boost shine, increase manageability, or repair and nourish your locks, you need to be hair masking once or twice a week. And the best way to supercharge a mask’s benefits? Let it sit under a microfibre towel and marinate!
For an intense hydration hit and to strengthen dry, damaged strands and restore shine, apply our Like A Virgin Nourishing Hair Masque and wrap up your hair in our Microfibre Hair Towel Wrap. Then kick back and let your strands drink in the goodness of coconut, fig, shea butter and plant oils for several hours – or even overnight!
5. They keep curls in great shape
Any curly-haired babe knows that ringlets, coils and spirals take some extra TLC. And that means extra care needs to be taken when drying to maintain the integrity of your curls. A microfibre towel is ideal as its drying superpowers remove the need to rub – which can ruin the shape of your curls, create tangles and result in unwanted frizz. So wrap up that gorgeous halo and let microfibre do all the drying work!
6. They’re lightweight and travel-friendly
Damp cotton towels can be really heavy, which is not all that comfortable on your neck – particularly if you a long, thick mop of hair. They can also take up a fair chunk of real estate in your overnight bag, which is less than ideal if you also have a passion for shoes…
Thankfully, these problems are avoided with a microfibre towel! Super light, these towels are great at staying in place – especially if you use a towel wrap like ours, which has a handy button and elastic to keep your up-do firmly in place as it dries. Clever, huh?
7. They look hella cute!
Towels look pretty daggy wrapped around your head, but microfibre towel wraps can actually look totally cute – especially if they come with a fun print! Adding to our current leaf and girl print wraps, we’ll be launching a brand-new Coco & Eve pool print for summer real soon!
So, go on, what are you waiting for? Take the plunge and give your hair a break from the breakage by swapping to a microfibre towel this season!
Written By: Pip Jarvis
Edited by: Vidhya